![]() The logo design was one of several services for which Red Cherry apparently didn’t receive any formal approval but for which the agency argues there was “tacit” acceptance “particularly claiming the IP of the ‘Put Your Hands Up’ logo”. ![]() Other services cited included “the ‘200 days campaign,’ ‘president plans,’ and ‘sponsor announcements and ticket sales’.” ![]() In line with that agreement, Red Cherry said it’s provided a total of around R5 million’s worth of services but that just over R2.4 million worth of invoices are still outstanding including for its work designing the official logo. Red Cherry was appointed to provide marketing services for the Netball World Cup 2023 in September and in February this year, concluded a Service Level Agreement with the organisers. ![]() JOHANNESBURG - The organisers of the much-anticipated 2023 Netball World Cup which kicks off in South Africa on Friday - for the first time in the tournament’s 60-year history, have now been accused of effectively ‘stealing’ the official logo.Īccording to Joburg-based advertising and marketing agency Red Cherry Interactive, it’s still owed some R2.4 million for services it provided to the Netball World Cup 2023 NPC - the body established by government to organise the event.Īmong these services, the company said further, was the design of the ‘Put Your Hands Up’ logo.Įarlier this week, Red Cherry issued the organisers with a lawyer’s letter demanding payment by Friday. ![]()
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